A DIFFERENT PERSPECTIVE ON CELEBRITY ATTACHMENTWITH SELF-CONGRUENCE THEORY: INVESTIGATING THECONSUMER-CELEBRITY-BRAND RELATIONSHIP WITH ITSPOSITIVE AND NEGATIVE OUTCOMES

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ÖZER M., ÖZER A., KOÇAK F. A.

European Marketing Academy, 49th Annual Marketing Conference, 26 - 29 Mayıs 2020, (Tam Metin Bildiri)

• Yayın Türü: Bildiri / Tam Metin Bildiri
• Ankara Üniversitesi Adresli: Evet