A DIFFERENT PERSPECTIVE ON CELEBRITY ATTACHMENTWITH SELF-CONGRUENCE THEORY: INVESTIGATING THECONSUMER-CELEBRITY-BRAND RELATIONSHIP WITH ITSPOSITIVE AND NEGATIVE OUTCOMES

ÖZER M., ÖZER A., KOÇAK F. A.

European Marketing Academy, 49th Annual Marketing Conference, 26 - 29 Mayıs 2020

  • Yayın Türü: Bildiri / Tam Metin Bildiri
  • Ankara Üniversitesi Adresli: Evet