ÖZER, M. Et Al. 2020. A DIFFERENT PERSPECTIVE ON CELEBRITY ATTACHMENTWITH SELF-CONGRUENCE THEORY: INVESTIGATING THECONSUMER-CELEBRITY-BRAND RELATIONSHIP WITH ITSPOSITIVE AND NEGATIVE OUTCOMES. European Marketing Academy, 49th Annual Marketing Conference .

ÖZER, M., ÖZER, A., & KOÇAK, F. A., (2020). A DIFFERENT PERSPECTIVE ON CELEBRITY ATTACHMENTWITH SELF-CONGRUENCE THEORY: INVESTIGATING THECONSUMER-CELEBRITY-BRAND RELATIONSHIP WITH ITSPOSITIVE AND NEGATIVE OUTCOMES . European Marketing Academy, 49th Annual Marketing Conference

ÖZER, MEHMET, ALPER ÖZER, And FETHULLAH AKIN KOÇAK. "A DIFFERENT PERSPECTIVE ON CELEBRITY ATTACHMENTWITH SELF-CONGRUENCE THEORY: INVESTIGATING THECONSUMER-CELEBRITY-BRAND RELATIONSHIP WITH ITSPOSITIVE AND NEGATIVE OUTCOMES," European Marketing Academy, 49th Annual Marketing Conference, 2020

ÖZER, MEHMET Et Al. "A DIFFERENT PERSPECTIVE ON CELEBRITY ATTACHMENTWITH SELF-CONGRUENCE THEORY: INVESTIGATING THECONSUMER-CELEBRITY-BRAND RELATIONSHIP WITH ITSPOSITIVE AND NEGATIVE OUTCOMES." European Marketing Academy, 49th Annual Marketing Conference , 2020

ÖZER, M. ÖZER, A. And KOÇAK, F. A. (2020) . "A DIFFERENT PERSPECTIVE ON CELEBRITY ATTACHMENTWITH SELF-CONGRUENCE THEORY: INVESTIGATING THECONSUMER-CELEBRITY-BRAND RELATIONSHIP WITH ITSPOSITIVE AND NEGATIVE OUTCOMES." European Marketing Academy, 49th Annual Marketing Conference .

@conferencepaper{conferencepaper, author={MEHMET ÖZER Et Al. }, title={A DIFFERENT PERSPECTIVE ON CELEBRITY ATTACHMENTWITH SELF-CONGRUENCE THEORY: INVESTIGATING THECONSUMER-CELEBRITY-BRAND RELATIONSHIP WITH ITSPOSITIVE AND NEGATIVE OUTCOMES}, congress name={European Marketing Academy, 49th Annual Marketing Conference}, city={}, country={}, year={2020}}