Research Information System
Journal of Consumer Studies & Home Economics, vol.13, no.2, pp.175-187, 1989 (Scopus)
Most research on consumer behaviour is concerned with adult behaviour, because the purchasing power of a household lies predominantly with the adults. However, children do undertake the management of a certain amount of money at early ages, and the importance of children, obviously an integral part of the family, in overall family consumption has been increasing gradually. In order to help children become ‘conscious’ consumers, it would be most useful to treat them separately for the purpose of defining consumer behaviour. In this research, using a population of 300 pupils, in the age groups of 8–9 years and 11–12 years, from six primary schools of different socio‐economic levels, the consumption behaviour, behavioural forms of purchase and factors influencing such purchase forms of purchase forms of children have been studied. Copyright © 1989, Wiley Blackwell. All rights reserved