The Effect of Facebook User Involvement on Social Network Loyalty Mediating Role of Satisfaction

ÖZER A., ARGAN M., TOKAY ARGAN M., DÖLARSLAN E. Ş.

International Academic Conference on Management, Economics and Marketing in Budapest 2016, Budapest, Hungary, 15 April - 16 February 2016, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • City: Budapest
  • Country: Hungary
  • Ankara University Affiliated: Yes