Moderating role of competitive intensity on market and entrepreneurial orientation
WSEAS Transactions on Business and Economics, cilt.12, ss.55-64, 2015 (Scopus)
- Yayın Türü: Makale / Tam Makale
- Cilt numarası: 12
- Basım Tarihi: 2015
- Dergi Adı: WSEAS Transactions on Business and Economics
- Derginin Tarandığı İndeksler: Scopus
- Sayfa Sayıları: ss.55-64
- Anahtar Kelimeler: Entrepreneurial orientation, Mediator effect test, Moderator Effect, Multiple regression, Proactive market orientation, Responsive market orientation, SMEs
- Ankara Üniversitesi Adresli: Evet
Özet
© 2015, World Scientific and Engineering Academy and Society. All rights reservedThe aim of the paper is to develop and test a structural equitation model for the relationship between entrepreneurial orientation and market orientation. The model includes both moderator and mediator factors. In this paper, it is argued that entrepreneurial orientation is antecedent of both type of market orientation, so the market orientation is considered as a mediator factor. It is also stated that the relationship between entrepreneurial orientation and market orientation is affected by high level competition in the market, means the competition level moderate the relationship. Then, market orientation is used in two construct; responsive and proactive market orientation. To discuss all above, this study was conducted with 720 Small and Medium Sized Enterprises. The results indicated that entrepreneurial orientation and responsive market orientation have positive and significant impact on performance, whereas proactive market orientation has negative effect. In addition, environmental competition moderate the relations in the model.