Establishing a Measure of Touristic Attractiveness

Gearing C. E., Swart W. W., Var T.

Journal of Travel Research, vol.12, no.4, pp.1-8, 1974 (SSCI) identifier

  • Publication Type: Article / Article
  • Volume: 12 Issue: 4
  • Publication Date: 1974
  • Doi Number: 10.1177/004728757401200401
  • Journal Name: Journal of Travel Research
  • Journal Indexes: Social Sciences Citation Index (SSCI), Scopus, Academic Search Premier, ABI/INFORM, Aerospace Database, Business Source Elite, Business Source Premier, CAB Abstracts, Communication Abstracts, Geobase, Hospitality & Tourism Complete, Metadex, Psycinfo, Civil Engineering Abstracts
  • Page Numbers: pp.1-8
  • Ankara University Affiliated: Yes

Abstract

A set of seventeen criteria are selected, with attention to their “indepen dence,” which are the principle measures for the determination of “touristic at tractiveness.” Then, through a process designed to elicit consistent judgments from an interviewee, the contributions of twenty-six tourism “experts” were combined to form a set of numerical weights which establish the relative im portance of the seventeen criteria. The process of establishing a “score,” as an indicator of the relative attractiveness of a touristic location, is outlined in the discussion of two illustrative applications. © 1974, Sage Publications. All rights reserved.