Brand Personality in Independent Pharmacies
MARMARA PHARMACEUTICAL JOURNAL, cilt.19, sa.3, ss.238-245, 2015 (ESCI, Scopus, TRDizin)
- Yayın Türü: Makale / Tam Makale
- Cilt numarası: 19 Sayı: 3
- Basım Tarihi: 2015
- Doi Numarası: 10.12991/mpj.2015190369214
- Dergi Adı: MARMARA PHARMACEUTICAL JOURNAL
- Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), Scopus, TR DİZİN (ULAKBİM)
- Sayfa Sayıları: ss.238-245
- Anahtar Kelimeler: Pharmacy, Brand, Brand Personality, Dimensions of Brand Personality, TRUST
- Ankara Üniversitesi Adresli: Evet
Özet
In this thesis, functions of brand personalities are evaluated separately in order to determine the brand personalities of the pharmacies located in the city center of Ankara.