Digital Marketing Strategies in Sports Businesses
International Encyclopedia of Business Management, Elsevier, 2025
- Yayın Türü: Kitapta Bölüm / Araştırma Kitabı
- Basım Tarihi: 2025
- Doi Numarası: 10.1016/b978-0-443-13701-3.00440-0
- Yayınevi: Elsevier
- Anahtar Kelimeler: Artificial intelligence, Business management, Digital marketing, Social media, Sport business
- Ankara Üniversitesi Adresli: Evet
Özet
The concept of sport provides great opportunities for humanity by growing day by day both for health and as an industry. Especially sports businesses that take advantage of these opportunities intend to exhibit a strong management by keeping up with change in a world where technology is constantly developing in order to compete with their competitors. The continuous innovations brought by the digital environment enable businesses to reach consumers with various strategies. These strategies are generally listed as Social Media Marketing, Pay-Per-Click Advertising, Online Display Advertising, Content Marketing, Search Engine Optimization, Email Marketing, Mobile Marketing. While these strategies are characterized as the most used strategies, technological innovations are constantly adding new applications to this list. The most important of these is artificial intelligence. Artificial intelligence has brought many innovations to the sports environment. As a result, sports businesses are developing digital marketing strategies to reach their fans and customers every day.