Sale and Competition Effect of Team Icons As Mascot and Nicknames Fan Based Study in Turkey

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ARGAN M., TOKAY ARGAN M., ÖZER A., DÖLARSLAN E. Ş.

International Academic Conference on Management, Economics and Marketing in Budapest 2016, 15 - 16 Nisan 2016, (Tam Metin Bildiri)

• Yayın Türü: Bildiri / Tam Metin Bildiri
• Ankara Üniversitesi Adresli: Evet