Sale and Competition Effect of Team Icons As Mascot and Nicknames Fan Based Study in Turkey

ARGAN M., TOKAY ARGAN M., ÖZER A., DÖLARSLAN E. Ş.

International Academic Conference on Management, Economics and Marketing in Budapest 2016, 15 - 16 Nisan 2016

  • Yayın Türü: Bildiri / Tam Metin Bildiri
  • Ankara Üniversitesi Adresli: Evet