Akademik Veri Yönetim Sistemi
BIG DATA & SOCIETY, cilt.9, sa.2, 2022 (SSCI)
The rise of digital platforms is growingly acknowledged as a pivotal characteristic of contemporary capitalism. A subset of the literature on digital platforms scrutinized the political economy of platform companies, their data-driven business models along with the economic, social, and political consequences of platformization. Yet, this strand has been overwhelmingly interested in Big Tech companies in the United States and China. I n this article, I aim to expand the geographical span of this emerging literature by scrutinizing platformization dynamics in Turkey, a middle-income country that has not been systematically examined so far along these lines. To this end, I present an assessment on the overall platform landscape in Turkey by focusing on three highlight digital platforms (Trendyol, Hepsiburada, and Getir). My analysis on the trajectory of these three platforms indicates the following. First, these platforms have exhibited meteoric growth rates and have risen among the most valuable companies in Turkey in a tremendously short period of time. Second, their aggressive growth strategies based on data extraction and network externalities have led to a strong monopolization drive. Third, they have rapidly expanded into adjacent business areas, transforming themselves into infrastructural components of the domestic economy, with profound impacts on production, trade, and labor relations. Fourth, they remain dependent on the infrastructure laid by Big Techs. These findings suggest that platformization is rapidly transforming economic landscapes other than the United States and China as well, yet in an uneven and dependent form, underlining the need to broaden the geographical focus of the concerned literature.