THE REPRESENTATION OF AN ECOLOGICAL WORLD IN THE MEDIA ON THE AXIS OF SUSTAINABILITY, ADVERTISING AND CONSUMPTION: THE POWER OF COMMUNICATION AND AWARENESS SÜRDÜRÜLEBİLİRLİK, REKLAM VE TÜKETİM EKSENİNDE MEDYADA EKOLOJİK BİR DÜNYA TEMSİLİ: İLETİŞİMİN VE FARKINDALIĞIN GÜCÜ
Moment Dergi, cilt.12, sa.2, ss.410-435, 2026 (Scopus, TRDizin)
- Yayın Türü: Makale / Tam Makale
- Cilt numarası: 12 Sayı: 2
- Basım Tarihi: 2026
- Doi Numarası: 10.17572/mj2025.2.410-435
- Dergi Adı: Moment Dergi
- Derginin Tarandığı İndeksler: Scopus, TR DİZİN (ULAKBİM)
- Sayfa Sayıları: ss.410-435
- Anahtar Kelimeler: advertisement and consumption, ecological consciousness, reception, representation, sustainability
- Ankara Üniversitesi Adresli: Evet
Özet
The Anthropocene era affects all of humanity directly and indirectly due to the phenomenon of climate change caused by the disproportionate impact of human activities. This study has an interdisciplinary design that integrates communication, sociology, and environmental science. The aim of the study is to draw attention to the necessity of sustainable life for ecosystem balance, the importance of cultural capital in the context of ecological literacy and the representation of the climate crisis in the media through the semiotic analysis and the reception of sustainability-themed magazine advertisements. The study, which includes semiotic analysis and reception analysis as qualitative research methods, relies on communication theories and theories of social change from sociology. The findings include the most important actor in the process, the role of the means of communication, the level of knowledge, the reception of advertisements and the issues that can be compromised for a better world.