Factors Affecting Consumer Perception of Goat Milk and Dairy Products in Ankara Province


Tütenk S., Dellal G., Pehlivan E., Akşit Ö.

Livestock studies, cilt.62, sa.1, ss.37-46, 2022 (Hakemli Dergi) identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 62 Sayı: 1
  • Basım Tarihi: 2022
  • Doi Numarası: 10.46897/livestockstudies.1122574
  • Dergi Adı: Livestock studies
  • Derginin Tarandığı İndeksler: TR DİZİN (ULAKBİM)
  • Sayfa Sayıları: ss.37-46
  • Ankara Üniversitesi Adresli: Evet

Özet

The aim of this study is to determine the consumption of goat milk and dairy products according to the demographic characteristics of consumers residing in the urban areas of Ankara and to determine the factors affecting the buying and consuming behaviors of these products. Within the scope of the study, face-to-face questionnaires were conducted in supermarket chains with 269 consumers. The surveys were conducted in 9 districts of Ankara including Altındağ, Çankaya, Etimesgut, Gölbaşı, Keçiören, Mamak, Pursaklar, Sincan and Yenimahalle. The results of the research were analyzed with chisquare statistical method and cross table. Average monthly consumption of consumers was found to be 0.25 L for goat milk, 0.62 kg for goat cheese and 0.40 kg for goat ice cream. As a result of the chi-square analysis, the differences between consumption of goat cheese and ice cream with age distribution, consumption of goat milk and cheese with number of years in Ankara were found to be statistically significant. (P < 0.05). It is thought that the results will contribute to the studies aimed at increasing the consumption of goat milk and dairy products in Turkiye.