CREATING BRAND LOVE AND BRAND EQUITY THROUGH THEEFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ONBRAND ENGAGEMENT AND BRAND INTIMACY

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ÖZER A., BURAN İ., KOÇAK F. A., ÖZER M.

European Marketing Academy, 49th Annual Marketing Conference, 26 - 29 Mayıs 2020, (Tam Metin Bildiri)

• Yayın Türü: Bildiri / Tam Metin Bildiri
• Ankara Üniversitesi Adresli: Evet