CREATING BRAND LOVE AND BRAND EQUITY THROUGH THEEFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ONBRAND ENGAGEMENT AND BRAND INTIMACY

ÖZER A., BURAN İ., KOÇAK F. A., ÖZER M.

European Marketing Academy, 49th Annual Marketing Conference, 26 - 29 Mayıs 2020

  • Yayın Türü: Bildiri / Tam Metin Bildiri
  • Ankara Üniversitesi Adresli: Evet