Akademik Veri Yönetim Sistemi
World Conference on Design, Arts and Education (DAE), Antalya, Türkiye, 1 - 04 Mayıs 2012, cilt.51, ss.985-988
Since 1960' s, a new meaning creation process has been triggered by disturbing the triangle of work, artist and client. As opposite of former Modernist approach, this new and Postmodern discourse has replaced the client (reader) to the center. Thus, the work and artist as creator of the work have been displaced to secondary level. At the same time, this process has changed the consideration called as "social reading" through its own medium. Although conceptions such as "open work", "covered reader", "coding", "reception", "productivity of the text", "visual literacy", "visual semiotic", etc look like functioning through client (reader), in Postmodern process they function actually through "how to make it". So, artists creating the works stay under pressure to transform the "spontaneous" and "free" creation process to compatible for Postmodern consideration. The purpose of this study is within the above mentioned concepts, conceptually and artistically to discuss the effects of discourses developed by focusing client (reader) through Postmodern process on artist and creation process. Qualitatively the study is institutional, and has been done by covering related literature and discussions. (C) 2012 Published by Elsevier Ltd. Selection and/or peer review under responsibility of Prof. Ayse Cakir Ilhan