The Role of Coolness in The Success of Products and Brands: A Study on Smart Airbnb Homes

Erdem Kurt A., GENÇ E., ÖZER A.

12th Advances in Hospitality and Tourism Marketing and Management (AHTMM), Faro, Portekiz, 30 Haziran - 04 Temmuz 2025, Portugal, 30 June - 04 July 2025, (Summary Text)

• Publication Type: Conference Paper / Summary Text
• Country: Portugal
• Ankara University Affiliated: Yes