Akademik Veri Yönetim Sistemi
KSU TARIM VE DOGA DERGISI-KSU JOURNAL OF AGRICULTURE AND NATURE, cilt.22, sa.2, ss.281-293, 2019 (ESCI)
The aims of this study were to determine marketing strategies of orange exporters in Hatay city, and evaluating the problems about orange exportation. The primary data of the study were collected by face to face interview method from 41 orange exporters during 2014 - 2015. The research results indicated that companies were mostly adopted to differentiated marketing strategies, they were determining their product prices according to the market prices, and product quality increases the competitiveness. It was also found out that, main markets of the companies were commonly Russia and Middle East countries, and they were intended to protect their existing markets instead of finding new markets. However, it was also found that promotional and R&D activities were insufficient in order to protect their existing markets. Additionally, there was yield lost around 10-15% due to the problems derive from transportation, packaging and storing and etc. In that case, either they were disposing their products or selling to the countries which were not selective. Lastly, it was determined that companies were facing to difficulties in shipment by seaway, and they had an expectation about better subsidies for exportation by government organizations.