Akademik Veri Yönetim Sistemi
Fabad Journal of Pharmaceutical Sciences, cilt.28, sa.3, ss.141-148, 2004 (Scopus)
As is well known, distribution channels have a big role in transportation of the products to the customers. Companies/firms can develop rapidly if the distribution channels work effectively. With effective and good working distribution channels not only the customer satisfaction but also improvement in the economy in the country can be achieved. In this study "Customer Satisfaction in Pharmaceutical Distribution Channels" is explained in accordance with the literature and the survey applied. The purpose of this study was to determine and analyze customer satisfaction in pharmaceutical distribution channels. In this study, a 20-itemed questionnaire was applied among 190 pharmacists in Ankara. In the evaluation part of this study, SPSS (version 7.5) statistical package program was used. At the end of the study, the following results were obtained: 1- 80.5% of the pharmacists who completed the survey stated that they can easily find all medicines they demand, 66.3% could find it on time, and 49.5% could obtain the products conveniently. 2- Within the medicinal distribution channels 76.8% of the 190 pharmacists had no problems regarding payment. Those who did have problems stated that they mostly concerned conditions of payment as required from the pharmaceutical distribution channels to be inflexible and untimely. Sometimes the difference in the maturity of a bill that is required, is also a problem.