Word of Mouth WOM in Health Care Marketing A Study on Dimensions of WOM towards Physicians

TOKAY ARGAN M., ARGAN M., ÖZER A.

6th International Strategic Management Conference, 8 - 10 Temmuz 2010, (Tam Metin Bildiri)

  • Yayın Türü: Bildiri / Tam Metin Bildiri
  • Ankara Üniversitesi Adresli: Evet