Word of Mouth WOM in Health Care Marketing A Study on Dimensions of WOM towards Physicians

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TOKAY ARGAN M., ARGAN M., ÖZER A.

6th International Strategic Management Conference, 8 - 10 Temmuz 2010, (Tam Metin Bildiri)

• Yayın Türü: Bildiri / Tam Metin Bildiri
• Ankara Üniversitesi Adresli: Evet