Unveiling the role of brand engagement in brand extension for masstige brands: functionality matters as much as fit


Özer A., Özer M., Buran İ., Genç E.

JOURNAL OF PRODUCT & BRAND MANAGEMENT, cilt.1, sa.1, ss.1-15, 2025 (SSCI)

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 1 Sayı: 1
  • Basım Tarihi: 2025
  • Dergi Adı: JOURNAL OF PRODUCT & BRAND MANAGEMENT
  • Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus, ABI/INFORM, Business Source Elite, Business Source Premier, Communication & Mass Media Index, Communication Abstracts, INSPEC, vLex
  • Sayfa Sayıları: ss.1-15
  • Ankara Üniversitesi Adresli: Evet