Akademik Veri Yönetim Sistemi
VAKKI SYMPOSIUM XLVI University of Vaasa, Vaasa, Finlandiya, 12 - 13 Şubat 2026, ss.10-11, (Özet Bildiri)
The study aims to examine how the Netflix series KPOP Demon Hunters constructs transmedia practice and the perception of “reality-fiction” through the lens of post-human augmentation. The main objectives of this study are to examine how the series’ production and distribution policies adjust within global K-pop media economies, to explore how transhumanist aesthetics, blending biological enhancement with digital personas, are utilized to redefine idol perfection, and to analyze how the integration between multiple platforms drives fan production and the marketing ecosystem. The methodology employed is a transmedia-focused comparative content analysis that investigates the relationships among the movies’ content, Netflix, Instagram, Spotify, and PR activities. The theoretical framework links Baudrillard’s (1994) concepts of simulation and hyperreality with Toffler (1980), Bauman (2000), and Ritzer’s (2010) prosumer dynamics, while incorporating transhumanist discourse to interpret the characters' transcended physical limitations. During data collection, trailers, episode summaries, official accounts, fan-generated content, interviews, and podcasts are scanned, and interaction indicators are evaluated. The findings show that the transmedia ecosystem rewrites the narrative across multiple platforms, where the "enhanced" bodies of the protagonists serve as hyperreal symbols of a technologically driven future. The study demonstrates that the synergy between Netflix's global dynamics and K-pop brand management fosters mutual reinforcement through music videos and PR campaigns. Furthermore, it finds that transhumanist character archetypes fuel fan production, connecting participation with marketing communications. The study examines how the series influences the production of meaning regarding human evolution and artificiality within the context of cultural translation, exploring the balance between industry policies and ethical concerns. Original contributions focus on indicators contributing to transmedia literature, a framework for measuring the impact of fan production, and a scalable analysis of cross-platform touchpoints.