The Analysis of Customer Based Brand Equity Components of Ankara University TÖMER


ULAŞ D., TUZCU M. A., Satıcı E.

JOURNAL OF BUSINESS RESEARCH, vol.10, no.4, pp.358-383, 2018 (SSCI)

  • Publication Type: Article / Article
  • Volume: 10 Issue: 4
  • Publication Date: 2018
  • Journal Name: JOURNAL OF BUSINESS RESEARCH
  • Journal Indexes: Social Sciences Citation Index (SSCI), Scopus
  • Page Numbers: pp.358-383
  • Ankara University Affiliated: Yes